The Ad Lab is the original Facebook and Instagram Advertising blueprint for hair and beauty professionals, to help you build a bursting appointment book and a business you adore.

It's all possible, when you have really, really, freaking good ads:

Our first ad went crazy! Me and my colleague were so booked up, it was incredible! After that, I ran a couple more ads letting clients know that we were moving to a new location and before we knew it we were booked out at least 5 weeks at a time. We went from making 5 figures to 6 figures! We had grown 10% each year and last year we made a quarter of a million dollars!

- SIENNA IADEVAIA, Esthetician and owner of Sienna and Co

My life has really changed because of The Ad Lab. In January I made exactly $548. I booked 24 clients for the month of March and brought in $5,409 and it's still not over. The Ad Lab forced me to be in an uncomfortable position and pushed me out of my shell... In one hour I scheduled 7 clients while allowing them to hear a piece of my personality and why I love my job. 

- KAYLA MACIAS, Esthetician and owner of Kbai Aesthetics

With two new stylists and my books overflowing, we needed to give our salon more recognition as a brand, not just me as the owner. I've always wanted to try Facebook ads the way you described, it seemed easy! We spent $100 a month for just three months, my stylists saw about 19 new clients each month, and this resulted in a total revenue of $5,814!

- CHRYSTAL L, Hairstylist and owner of Chrystal L Hair & Makeup

I’ll take you through the entire process of making ads that get compliments (and bookings!), from designing your irresistible offer to creating captions and videos that show off your services in a fun, true-to-you way

Here's what you'll get up to in The Ad Lab:

• Uncover your business' unique Story Brand to make ads that stay true to you, and magnetize the clients you love to serve
• Craft an Irresistible Offer that highlights the service you really want to do more of, with value-added bonuses for clients they'll get giddy about
• Write captions in a snap, with high-converting templates that are written for real businesses, where you just plop in your own details and run with them
• Plan, film, and edit ad videos on your phone with video templates that make you look like a seriously fancy operation 
• Finally launch a "real" ad campaign, with the right targeting, budget, and settings to get you a flood of message requests on FB and IG
• Turn leads into sales, make bookings every week, and actually make serious cash in your business from ads (yes, it's possible!)

Design an irresistible offer for the service you really want to book more clients for, with some juicy bonuses and add-ons that clients love. Uncover your Story Brand to make sure your ads stay true-to-you and attract the right people. Write captions in a snap with high-converting templates.

Plan, film, and edit ad videos on your phone with video templates that make you look like a seriously fancy operation. Get step-by-step instructions from two guest teachers in The Ad Lab who make incredible social videos. Use Instagram Reels Templates to make editing a breeze.

Finally launch a "real" ad campaign, with the right targeting, budget, and settings to get you a surge of message requests on Facebook and Instagram. Set up automated conversations on the backend to help people book appointments without much effort on your part.

Track your ad performance to see how much revenue and profit you're making. Use ethical persuasion to book in more leads through DMs and phone calls. And try out 7 little hacks to power up your ads and get better results (these are brand new for 2024!)

Troubleshoot your ads if they're not working, to get them humming happily along again. Test out new types of ads for all your business goals. Get a 12 month advertising calendar with countless campaign ideas for every season of the year.

I can't wait to welcome you into The Ad Lab!

3 PAYMENTS OF

$741

USD

USD

Not ready to pay in full yet? Invest in 3 installments over 3 months. 

Save $94 when you pay in full! This is one payment for lifetime access to the course!

• Lifetime access to group coaching calls and step-by-step personalized ad guidance
• Lifetime access to 5 core modules with 16 training videos and workbooks
• Lifetime access to the private, members-only Facebook group to engage and learn with your community
• Library of ad templates for every kind of beauty business - videos, captions, photos and more
• 60 day money-back guarantee if you're unhappy if with your advertising results (details here)

(THE GIRLS WHO ARE GONNA GET YOU RESULTS!)

With my background in marketing and tech, I've helped more than 1000 students in The Ad Lab to get real results with their Facebook and Instagram ads! I'm a Canadian living in Italy, a new mom, a pro home cook, and a scifi nerd. 

Carolyn Heefner is a 9 year Facebook ads strategist, and has helped med spas and salons across the USA grow their business by bringing new patients into their practice through proven Facebook ad strategies.

Leah Nichols has been a student in The Ad Lab for several years and she's a genius when it comes to business and marketing strategies! With a career in the beauty industry spanning almost two decades, Leah brings a wealth of knowledge both in and out of the treatment room.

(we're here to hold your hand 🤝)

EXTRA

Get advice for your offer or caption, share the video you’re working on, ask the hard questions and get unstuck. These weekly group coaching sessions are the most important part in getting results!

(VALUE $297)

EXTRA

This is where all the magic happens. Weekly live group coaching with like-minded beauty business owners and yours truly. Inspiration, motivation, and a community focused on real growth, tackling challenges, and reaching their highest potential. It all happens here - and you’re the missing piece to our warm, vibrant beauty community!

(VALUE $297)

Hey, It's Stephanie! 👋 I'm a new mom, a Canadian living in Italy, Sci-fi novel nerd, and a home chef. 

I've been doing Facebook ads in my own business for ages, I spent about $50K on ads last year, and I've taught classes about ads to 30,000+ hair and beauty professionals. I kinda love 'em 🤷‍♀️ 

But so much has changed about ads from when I last updated The Ad Lab. So I re-did the whole thing, and made it into the coaching program I always dreamed of, that students kept asking me for! 

Here's what's updated for 2024:

All NEW tutorials updated for back end setup of up ads in 2024

NEW Lesson about uncovering your business’ unique Story Brand 

15 NEW “proven to work” caption templates that I personally wrote for businesses, 

18 NEW Instagram Reels Templates just for Ad Lab students

NEW Video Filming tutorials from two amazing guest teachers

NEW lesson and scripts about using ethical persuation to sell to leads 

NEW Going mini viral lesson about supercharging your ads results 

BADGES that you can collect as you work through the course

Get answers here 👇

When does the program start? What are the dates I need to know?

How much time do I need to spend going through this course and making my ads?

Do you have a money-back guarantee?

I’ve tried boosting posts before and they never work. How is this different?

I don't have much of a following on Instagram. Will this still work?

How much money will I need to spend on Facebook and Instagram ads?

What kinds of things can I advertise?

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