I know I'm not where I need to be. I'll have a few clients one week and then I'll have none the next week. It's not consistent enough.
Once I get the client in the chair, I've always had good relationships. I don't worry about that. It's more just, how do I attract people to come in and give me the opportunity to make them look amazing?
I don't feel like it's a ton of new clients that are finding me through Instagram. My biggest challenge is just reaching beyond that bubble of current clients and their friend groups. I want to go further than that.
Sound familiar? I've been there, too.
Especially when you're starting out small, it's hard to know how to get clients interested and booking with you.
You've probably tried a lot of stuff - hiring a marketing company, experimenting with Groupon, putting new content out on Instagram all the time - but it's not bringing you real revenue results.
What are you missing?
Here's the truth: You don't have to be a social media expert, or spend a ton of time engaging, or have a big following to get the attention and booking of your ideal clients.
You just need to have a roadmap for social media and a system for putting yourself out there.
Imagine being able to say this about your Facebook and Instagram...
“People just loved it! I put the ad together with the video, promoted it like you said, and it just went crazy.”
“I keep laughing when I think about it - I got the right info in front of the right people at the right time and it was a huge hit!”
“It’s like a little security blanket knowing you can generate income at will.”
What's the secret?Facebook and Instagram Ads (that actually work)
Here’s why social media ads work so well to fill your book with dream clients, practically on auto-pilot:
Facebook and Instagram ads are designed to convert. Engagement feels good, but it doesn’t pay the bills. Social ads are engaging and bring in revenue.
A small social media following does not mean you will only be advertising to a small group of people. FB and Insta ads reach thousands of people a day!
Social media ads are so easy to use, and they're tailor-made for your tight budget. Once you know how they work, you’ll be running ads in your sleep.
Social ads can be your #1 marketing and referral tool. You don’t need to juggle a bunch of tools and apps. Bub-bye Tik Tok, nice knowing ya!
They work for both Facebook and Insta. Two platforms, one ad: you don’t have to do double the work to reach double the audience
FB & IG Ads have been the #1 growth factor in my own business, and I’ve worked with more than 500 beauty business owners to help them scale with advertising.
Here’s what independent beauty pros like you are doing with FB + IG Ads:
$3,000 in appointments, from a $70 sponsored post...
It just went crazy! I still laugh when I think about it. I just could not believe the response that I got. People really resonated with the ad. It ran for two weeks at $5 a day, and I got $3,000 worth of appointments from it.
- DIANA MILNES, Restore Face Body Soul
I generated 300+ clients over the summer, with $5 a day on ads...
I was promoting an ad during the summer for my “Signature Facial.” I spent $5 daily & brought in anywhere from 4 - 6 clients per day for a $95 service. I couldn’t believe how little I was spending and the clients I was receiving in return! I generated over 300+ clients from this ad alone.
- KADIESHA THOMAS, SK Royale Skin
$5,000 in revenue for my classes...
My first nail class completely sold out in 2 and a half weeks. I sold 15 tickets at $350 a pop, and I only spent about $60 on advertising. So $5,000 in revenue, just from advertising on Facebook!
I went from zero clients to fully booked! I started my own facial studio recently after following my passion for skincare, and because I wanted more balance in my life with a new baby.
When I opened my doors, I started with zero clientele. But fortunately, I took Stephanie’s program at the same time and started my ad campaign right away.
I’m not exaggerating when I say, almost my whole clientele was built on a single Facebook ad! Every single Thursday, Friday and Saturday from October to February, I was completely booked out with clients.
I’ve had 244 new clients find me through my ad, I’ve made $18,000 in revenue directly from advertising. And did I mentioned I was only spending $7 a day?
I’m so glad I took the leap and tried out advertising, it changed everything for my new business.
- REBECCA ELLIOTT,
Skin Restoration By Rebecca Elliott
Here’s what you'll work on in The Ad Lab
Module 1: Un-Confusing Ads
Your Comprehensive Crash Course On FB + IG Ads
Why they work, how they work, how to set goals for your ads, and seven crucial aspects of a profitable social media ad. Everything you need to know to build your own social media ad campaign and get familiar with advertising in the beauty industry.
Module 2: Irresistible Offer
Crafting Your Irresistible Offer
What’s your unique offer? How do you capture that and spread the news to your audience? In this module you’ll craft every detail of your profitable ad. You’ll learn how to stand out in the crowd with your unique offer, and what to say to get your appointment book buzzing with new clients.
Module 3: Instant Attractor Video
Creating Your Video Ad
From building the confidence to capture your unique personality on film, to planning, filming and editing your own profitable video ad. This module will light the fire under your butt to show up for your audience in the way only you can!
Module 4: Simple Ad Launch
Launching Your Ad Campaign
Module 4 is when we're finally launching our video ad on Facebook and Instagram! You'll choose your ideal target audience to show your post to, set your budget (no big spending required!) and optimize your post for maximum appointments booked.
Module 5: Real Results
Measuring Your Ad Success
Why put all the work into an ad without measuring the results and tweaking where needed? In this module, you’ll learn how to access and monitor all the metrics that matter, so that your ad spend is bringing in the revenue you expect, and how to make changes when needed.
Module 6: Tweaking, Testing, Scaling
Planning Your Yearly Promotional Calendar
In this final module, we’ll plan a year’s worth of ad content, and you’ll be given the complete toolkit of ad templates for suite and booth renters, and beauty pros at every stage of their career. Get your ad campaigns running on auto-pilot for now and forever!
Join an empowered community of independent beauty pros learning how to build profitable ad campaigns on Facebook and Instagram.
Join The New Ad Lab!
3 PAYMENTS OF
Not ready to pay in full yet? Invest in 3 installments over 3 months.
Save $94 when you pay in full! This is a one-time investment for lifetime access to the program.
Lifetime access to group coaching calls and step-by-step personalized ad guidance
Lifetime access to 6 core modules with 25 training videos
Lifetime access to the private, members-only Facebook group to engage and learn with your community
Library of ad templates for every kind of beauty business - videos, captions, photos and more
60 day money-back guarantee if you're unhappy if with your advertising results (details here)
SNEAK PEEK TOUR!
Take a look inside the program...
Plus these exclusive bonuses, free!
Lifetime Group Coaching Calls
Get advice for your offer or caption, share the video you’re working on, ask the hard questions and get unstuck. These weekly group coaching sessions are the most important part in getting results!
(Included in the course!)
Lifetime Access to our Members Only Mastermind Community
This is where all the magic happens. Weekly live group coaching with like-minded beauty business owners and yours truly. Inspiration, motivation, and a community focused on real growth, tackling challenges, and reaching their highest potential. It all happens here - and you’re the missing piece to our warm, vibrant beauty community!
(Included in the course!)
It's incredible what can happen from a $25 sponsored post! From all the education that I soak up in the industry, everyone tells you how important social media is. And I know that. But no one really tells you how to use it!
Facebook tells you to boost your posts, but I’d wasted so much money getting people to look at my photos and not getting any appointments. But after doing what Stephanie taught, I was booked solid for the month.
I had new 11 clients come in that found me through my post, and made $1100 of revenue from services alone (not to mention retail sales!) My new clients have rebooked with me, they've sent me referrals, left great reviews, and I got all this from spending $25 on a sponsored post!
“It takes a lot of courage to show your dreams to someone else.”
- ERMA BOMBECK
Hey, I’m Stephanie! I like to think of myself as Italian at heart (moving back this summer!), I love making pizza, hiking, farm animals, sci-fi books, and I’m a huge marketing nerd.
Several years back, when I had my beauty marketing agency, almost all of my salon clients asked me the same thing: "How can I meet more clients?"
That's when I had my lightbulb moment: Every business owner should be using Facebook and Instagram ads to promote what they do! (I'd been using them for years in my own businesses!)
Social ads are so easy to do when you know how, and they resonate with your audience and convert well - and it’s not nearly as scary as you think it will be!
Since then, I’ve taught hundreds of hairstylists, estheticians, MUA’s and beauty business owners of all sorts how to build a name for themselves and attract dream clients using easy and fun social media ads.
I’d love to show you how simple and effective it can be when you’ve got a step by step plan and a good dose of bravery to guide you through creating Facebook and Instagram ads. I can’t wait to help make you a household name in your town!
Learn the formula that hundreds of beauty professionals have used to scale up their revenue, bookings, and confidence
"I had to turn mine off due to high demand!"
"I made 35 bookings in 10 days... with a $60 ad!"
I’ve had more than 200 clients book with me through my Facebook ads since starting this course. Our last campaign, we had to turn off after 1 just week due to high demand! I booked 24 clients for facials and made $2,400 in revenue (plus gift card sales). In total I spent $70 on this ad. They’ve done wonders for my business! - LINDA ROMAN,
For me, being so timid and not social media savvy, I get overwhelmed. I fell for paid marketing companies and it never lead to anything. But this course was a real eye-opener and so easy. I spent $60 on my ads, and within 10 days I had 35 bookings, worth $5,425! Now people say they can help me with marketing and I tell them 'I already know how!' - IVETTE BOLANOS,
Radiant Beauty Salon & Spa
"Facebook Ads are like my security blanket."
"I loved seeing all the examples of ads to try!"
I’ve run many different promotions in the past year, and typically I’ll spend less than $55 on a campaign, and make back $950+ in appointments, plus upsells and retail sales. Facebook Ads are like a security blanket we use whenever we want to boost revenue.
- MARTINE RODDA,
DeModa Hair Salon
The best course I’ve ever taken! I loved the tips for recording the video and what to include without feeling silly. Seeing all the samples of all the different ads was amazing. And knowing how to read my ads and how to see what it’s costing and the statistics was exactly what I needed.
- LAVONNE ANTHONY,
Makeup artist & esthetician
"Everything was broken down so simply!"
"I made $2,600 in services alone!"
When I started the course I was afraid it would be difficult to make ads. But it was broken down in such a simple way! Any questions, concerns or feedback I needed, it was so easy to get help from Stephanie and the community. It all felt approachable and it really gave me the motivation to play with ads!
- DAMINEE INDER SINGH,
D's Hair Chair
My business had been open for two years, but I still felt I was the early stages. I built up my book to about 75 clients, but it was slower than I’d liked. Not anymore! I invested just $93 on Facebook ads, made $2,600 in revenue from services alone and got 34 new clients to come in (most of them are returning!)
- ANNORAH MCKNOCKER,
Tannorah Beauty Salon
"I'm finally building up a group of regulars!"
I spent a total of $120 on my ad, and secured 14 bookings. This brought in $1,760 but the best thing is that it’s still growing as those clients have told others about their experience! I’m so excited to build up a group of regulars!
3 new coaches to support you inside of the program: Alison our Copywriting Coach, Carolyn our Technical Advertising Coach, and Leah our Business Coach
Big news: Lifetime access to weekly group coaching and student mastermind group (previously it was one year of access)
New updated ad examples and inspiration from recent students in The Ad Lab
A teensy bit of mindset coaching to help you face mindset blocks or frustrations that you might encounter when advertising
New workbook to help you calculate your costs, prices, and profit margins to create offers that are attractive (and profitable)
New options and ideas for types of videos to run with your ads
7 new ad caption templates you can copy/paste and combine with your own offers and details to make unlimited irresistible captions
Updated Campaign Set-up tutorials following recent Ad Manager updates
Updated lesson on making sure your ad gets approved (with new policy updates)
New Ad Results Tracker Spreadsheet to keep tabs on how your ads are doing, if they’re profitable, what’s working and not working
New Leads Tracker to save contact information and follow up with leads from your ads
New lesson about lead followup: ideas and scripts to contact interested folks and book them in
Troubleshooting checklist to help you turn around a “flopped” ad campaign
Full updated module with 6 new lessons about testing ads: Captions, visuals, offers, and more
When does the program start? What are the dates I need to know?
You get lifetime access to The Ad Lab, so you can get started whenever you're ready! When you join, you also get lifetime access to live weekly group coaching sessions on Zoom (every Monday at 11am ET - they're recorded if you can't attend) and 1 year access to our student community mastermind group, so you can get the help and support you need!
How much time do I need to spend doing this course and making my ads?
Most students who get to work right away are able to get their ads up and running within 2 - 6 weeks. But if you binge-watch the video tutorials and implement right away, it doesn't need to take more than a week! This course has 6 modules, and each of them has a handful of short video lessons. It shouldn't take you more than a few hours to get through the whole thing.
Do you have a money back guarantee?
Absolutely! I'm so sure that Facebook and Instagram ads will work to grow your clientele, that I will refund your purchase of this course if they don't work for you. Just email me within 60 days with proof of implementation, and I'll refund you. Get the details about The Ad Lab refund policy here.
I've tried boosting posts before and they never work. How is this different?
I've heard this from so many business owners, so you are not alone! While boosting posts is easy to do, it usually doesn't get the best results. In this program, we're using a different free tool called the Facebook Ads Manager which is where the real money is. We're also packaging up an irresistible offer, writing a completely different type of caption, and using videos starring you and your salon. The end result are ads that actually convert (instead of just getting likes and comments).
I don't have much of a following on Instagram. Will this still work?
Definitely! In fact, many of my students join The Ad Lab precisely because they don't want to wait to build up a following before meeting clients on Instagram. Whether you have 1000 followers or just 10 (including your mom!), ads can work for you!
How much money will I need to spend on Facebook ads?
Awesome question! I usually recommend starting with $5-$10 a day and going from there. That means just $35-$70 a week, and remember these ads are bringing you clients and revenue so they pay for themselves VERY quickly.
What kinds of things can I advertise?
Anything you want to promote or grow in your business, you can advertise on Facebook and Instagram. For example: Beauty services, retail products, education classes and events, Zoom consultations with clients, contests, promoting your email list, and more!