THE AD LAB

MODULES     BONUSES      FAQS     CONTACT

The beauty business playbook to grow your clientele with Facebook and Instagram Ads so you can be in-demand and booked out

I know I'm not where I need to be. I'll have a few clients one week and then I'll have none the next week. It's not consistent enough.

Once I get the client in the chair, I've always had good relationships. I don't worry about that. It's more just, how do I attract people to come in and give me the opportunity to make them look amazing?

I don't feel like it's a ton of new clients that are finding me through Instagram. My biggest challenge is just reaching beyond that bubble of current clients and their friend groups. I want to go further than that.

Sound familiar? I've been there, too.

You've probably tried a lot of stuff - hiring a marketing company, experimenting with Groupon, putting new content out on Instagram all the time - but it's not bringing you real revenue results. 

What are you missing?

Here's the truth: You don't have to be a social media expert, or spend a ton of time engaging, or have a big following to get the attention and booking of your ideal clients. 

You just need to have a roadmap for social media and a system for putting yourself out there.

“People just loved it! I put the ad together with the video, promoted it like you said, and it just went crazy.”

“I keep laughing when I think about it - I got the right info in front of the right people at the right time and it was a huge hit!”

“It’s like a little security blanket knowing you can generate income at will.”

Here’s why social media ads work so well to fill your book with dream clients, practically on auto-pilot:

Facebook and Instagram ads are designed to convert. Engagement feels good, but it doesn’t pay the bills. Social ads are engaging and bring in revenue.

A small social media following does not mean you will only be advertising to a small group of people. FB and Insta ads reach thousands of people a day!

Social media ads are so easy to use, and they're tailor-made for your tight budget. Once you know how they work, you’ll be running ads in your sleep.

Social ads can be your #1 marketing and referral tool. You don’t need to juggle a bunch of tools and apps. Bub-bye Tik Tok, nice knowing ya!  

They work for both Facebook and Insta. Two platforms, one ad: you don’t have to do double the work to reach double the audience

Here’s what independent beauty pros like you are doing with FB + IG Ads:

It just went crazy! I still laugh when I think about it. I just could not believe the response that I got. People really resonated with the ad. It ran for two weeks at $5 a day, and I got $3,000 worth of appointments from it.

- DIANA MILNES, Restore Face Body Soul

I was promoting an ad during the summer for my “Signature Facial.” I spent $5 daily & brought in anywhere from 4 - 6 clients per day for a $95 service. I couldn’t believe how little I was spending and the clients I was receiving in return! I generated over 300+ clients from this ad alone.

- KADIESHA THOMAS, SK Royale Skin

My first nail class completely sold out in 2 and a half weeks. I sold 15 tickets at $350 a pop, and I only spent about $60 on advertising. So $5,000 in revenue, just from advertising on Facebook!

- MINDY KING, Nail educator and salon owner

Introducing

A group coaching program and roadmap to grow your beauty business clientele with social advertising

From designing your Irresistible Offer, to creating captions and videos that convert, I’ll take you through every step along the way to getting real revenue results. 

• Craft and hit Publish on your own Irresistible Offer, and get consistent bookings from your ads

• Learn about all the best captions to use and videos to make to turn “browsers” to “bookers” 

• Have the confidence to show up for your ideal audience in the way that only you can

• Be part of a strong community of other beauty business owners building their empires along with you

• Know exactly what caption, video, and offer to put in your ads to make sure they’re hitting every target you set

• Have the power to generate income at will, anytime you want, using a bulletproof ad strategy

When I opened my doors, I started with zero clientele. But fortunately, I took Stephanie’s program at the same time and started my ad campaign right away. 

I’m not exaggerating when I say, almost my whole clientele was built on a single Facebook ad! Every single Thursday, Friday and Saturday from October to February, I was completely booked out with clients.

I’ve had 244 new clients find me through my ad, I’ve made $18,000 in revenue directly from advertising. And did I mentioned I was only spending $7 a day? 

I’m so glad I took the leap and tried out advertising, it changed everything for my new business.

- REBECCA ELLIOTT, 

Skin Restoration By Rebecca Elliott

MODULES

Your Comprehensive Crash Course On FB + IG Ads

Why they work, how they work, how to set goals for your ads, and seven crucial aspects of a profitable social media ad. Everything you need to know to build your own social media ad campaign and get familiar with advertising in the beauty industry.

Crafting Your Irresistible Offer

What’s your unique offer? How do you capture that and spread the news to your audience? In this module you’ll craft every detail of your profitable ad. You’ll learn how to stand out in the crowd with your unique offer, and what to say to get your appointment book buzzing with new clients.

Creating Your Video Ad

From building the confidence to capture your unique personality on film, to planning, filming and editing your own profitable video ad. This module will light the fire under your butt to show up for your audience in the way only you can!

Launching Your Ad Campaign

Module 4 is when we're finally launching our video ad on Facebook and Instagram! You'll choose your ideal target audience to show your post to, set your budget (no big spending required!) and optimize your post for maximum appointments booked.

Measuring Your Ad Success

Why put all the work into an ad without measuring the results and tweaking where needed? In this module, you’ll learn how to access and monitor all the metrics that matter, so that your ad spend is bringing in the revenue you expect, and how to make changes when needed.

Planning Your Yearly Promotional Calendar

In this final module, we’ll plan a year’s worth of ad content, and you’ll be given the complete toolkit of ad templates for suite and booth renters, and beauty pros at every stage of their career. Get your ad campaigns running on auto-pilot for now and forever!

Join an empowered community of independent beauty pros learning how to build profitable ad campaigns on Facebook and Instagram.

3 PAYMENTS OF

$741

USD

USD

Not ready to pay in full yet? Invest in 3 installments over 3 months.

Save $94 when you pay in full! This is a one-time investment for lifetime access to the program.

• Brand new trainings and templates for 2023 (details here)
• Lifetime access to group coaching calls and step-by-step personalized ad guidance
• Lifetime access to 6 core modules with 25 training videos
• Lifetime access to the private, members-only Facebook group to engage and learn with your community
• Library of ad templates for every kind of beauty business - videos, captions, photos and more
• 60 day money-back guarantee if you're unhappy if with your advertising results (details here)

SNEAK PEEK TOUR!

($500+ value)

BONUS

Get advice for your offer or caption, share the video you’re working on, ask the hard questions and get unstuck. These weekly group coaching sessions are the most important part in getting results!

(VALUE $297)

BONUS

This is where all the magic happens. Weekly live group coaching with like-minded beauty business owners and yours truly. Inspiration, motivation, and a community focused on real growth, tackling challenges, and reaching their highest potential. It all happens here - and you’re the missing piece to our warm, vibrant beauty community!

(VALUE $297)

Facebook tells you to boost your posts, but I’d wasted so much money getting people to look at my photos and not getting any appointments. But after doing what Stephanie taught, I was booked solid for the month.

I had new 11 clients come in that found me through my post, and made $1100 of revenue from services alone (not to mention retail sales!) My new clients have rebooked with me, they've sent me referrals, left great reviews, and I got all this from spending $25 on a sponsored post!

- JESSIE FISCHER, 

Hairstylist, Headlines Salon

HEY NEW FRIEND! 👋

- ERMA BOMBECK

Hey, I’m Stephanie! I like to think of myself as Italian at heart (moving back this summer!), I love making pizza, hiking, farm animals, sci-fi books, and I’m a huge marketing nerd.

Several years back, when I had my beauty marketing agency, almost all of my salon clients asked me the same thing: "How can I meet more clients?"

That's when I had my lightbulb moment: Every business owner should be using Facebook and Instagram ads to promote what they do! (I'd been using them for years in my own businesses!)

Social ads are so easy to do when you know how, and they resonate with your audience and convert well - and it’s not nearly as scary as you think it will be! 

Since then, I’ve taught hundreds of hairstylists, estheticians, MUA’s and beauty business owners of all sorts how to build a name for themselves and attract dream clients using easy and fun social media ads. 

I’d love to show you how simple and effective it can be when you’ve got a step by step plan and a good dose of bravery to guide you through creating Facebook and Instagram ads. I can’t wait to help make you a household name in your town! 

"I had to turn mine off due to high demand!"

"I made 35 bookings in 10 days... with a $60 ad!"

I’ve had more than 200 clients book with me through my Facebook ads since starting this course. Our last campaign, we had to turn off after 1 just week due to high demand! I booked 24 clients for facials and made $2,400 in revenue (plus gift card sales). In total I spent $70 on this ad. They’ve done wonders for my business!
- LINDA ROMAN,

Roman Esthetics

For me, being so timid and not social media savvy, I get overwhelmed. I fell for paid marketing companies and it never lead to anything.  But this course was a real eye-opener and so easy. I spent $60 on my ads, and within 10 days I had 35 bookings, worth $5,425! Now people say they can help me with marketing and I tell them 'I already know how!'
- IVETTE BOLANOS,

Radiant Beauty Salon & Spa

"Facebook Ads are like my security blanket."

"I loved seeing all the examples of ads to try!"

I’ve run many different promotions in the past year, and typically I’ll spend less than $55 on a campaign, and make back $950+ in appointments, plus upsells and retail sales. Facebook Ads are like a security blanket we use whenever we want to boost revenue.

- MARTINE RODDA,

DeModa Hair Salon

The best course I’ve ever taken! I loved the tips for recording the video and what to include without feeling silly. Seeing all the samples of all the different ads was amazing. And knowing how to read my ads and how to see what it’s costing and the statistics was exactly what I needed.

- LAVONNE ANTHONY,

Makeup artist & esthetician

"Everything was broken down so simply!"

"I made $2,600 in services alone!"

When I started the course I was afraid it would be difficult to make ads. But it was broken down in such a simple way! Any questions, concerns or feedback I needed, it was so easy to get help from Stephanie and the community. It all felt approachable and it really gave me the motivation to play with ads! 

- DAMINEE INDER SINGH,

D's Hair Chair

My business had been open for two years, but I still felt I was the early stages. I built up my book to about 75 clients, but it was slower than I’d liked. Not anymore! I invested just $93 on Facebook ads, made $2,600 in revenue from services alone and got 34 new clients to come in (most of them are returning!)

- ANNORAH MCKNOCKER,

Tannorah Beauty Salon

"I'm finally building up a group of regulars!"

I spent a total of $120 on my ad, and secured 14 bookings. This brought in $1,760 but the best thing is that it’s still growing as those clients have told others about their experience! I’m so excited to build up a group of regulars!

- SHAZIA NADEEM,

Dermiglo

You’re an esthetician, hairstylist, MUA, nail tech, lash/brow artist, spray tanner or other beauty pro

You’re in the early stages of your business, you’ve recently started over, or you're ready to take on more clients

You feel intimidated by advertising on social media, or have tried "boosting" posts before with little results

You’re frustrated with the idea that the only way to make social media work is to spend all kinds of time on Instagram, and you feel like it’s not leading anywhere

You’re willing to try new things, push out of your comfort zone (for example, getting on video!), and dedicate an hour or two a week to making this work

You want to have someone hold your hand and guide you through creating profitable ad campaigns, step by step.

Get answers here 👇

When does the program start? What are the dates I need to know?

How much time do I need to spend going through this course and making my ads?

Do you have a money-back guarantee?

I’ve tried boosting posts before and they never work. How is this different?

I don't have much of a following on Instagram. Will this still work?

How much money will I need to spend on Facebook and Instagram ads?

What kinds of things can I advertise?

The anatomy of an “oh my gosh I need to book with her!” Facebook or Instagram ad:

A crystal clear goal: Want to book 10 clients in for brow laminations? Make $500 is sales? Write your goal down and make it clear.

A personal video: After testing with tons of beauty businesses, the results are in: videos that have YOU in them convert best. 

A simple way to book: Set up ads where clients can book directly from your ad, even if you’re not at your phone in that moment. 

An irresistible promotion: To turn lurkers into buyers, you'll need an exciting yet profitable offer.

Friendly, captivating caption:  Be a real human being in your ad text, and give them all the benefits of booking with you. 

An easy to follow roadmap: No need to start from scratch and figure things out on your own. Join my program and get the support and experience you need to do social ads right.

Ready to get started?

Or still have questions? Press the Yellow "Chat" button to send me a message!

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