Book all the clients you need; build the business you want. 

The Ad Lab is the original Facebook and Instagram Advertising blueprint for hair and beauty professionals, to help you build a bursting appointment book and a business you adore.

It's all possible, when you have really, really, freaking good ads:

We were getting booked out 5 weeks at a time thanks to our ads 🙌

Our first ad went crazy! Me and my colleague were so booked up, it was incredible! After that, I ran a couple more ads letting clients know that we were moving to a new location and before we knew it we were booked out at least 5 weeks at a time. We went from making 5 figures to 6 figures! We had grown 10% each year and last year we made a quarter of a million dollars!


- SIENNA IADEVAIA, Esthetician and owner of Sienna and Co

In January I only made $548 in my business... This month I booked $5,409 in clients 🥳

My life has really changed because of The Ad Lab. In January I made exactly $548. I booked 24 clients for the month of March and brought in $5,409 and it's still not over. The Ad Lab forced me to be in an uncomfortable position and pushed me out of my shell... In one hour I scheduled 7 clients while allowing them to hear a piece of my personality and why I love my job. 


- KAYLA MACIAS, Esthetician and owner of Kbai Aesthetics

My new stylists saw 57 clients over three months from our ad campaign 🎉

With two new stylists and my books overflowing, we needed to give our salon more recognition as a brand, not just me as the owner. I've always wanted to try Facebook ads the way you described, it seemed easy! We spent $100 a month for just three months, my stylists saw about 19 new clients each month, and this resulted in a total revenue of $5,814!


- CHRYSTAL L, Hairstylist and owner of Chrystal L Hair & Makeup

1000+ happy students in the hair & beauty industry

A group coaching program and roadmap to build your hair or beauty business clientele with social advertising

I’ll take you through the entire process of making ads that get compliments (and bookings!), from designing your irresistible offer to creating captions and videos that show off your services in a fun, true-to-you way

Totally different from any other boosted post you've tried...

Here's what you'll get up to in The Ad Lab:

  • Uncover your business' unique Story Brand to make ads that stay true to you, and magnetize the clients you love to serve
  • Craft an Irresistible Offer that highlights the service you really want to do more of, with value-added bonuses for clients they'll get giddy about
  • Write captions in a snap, with high-converting templates that are written for real businesses, where you just plop in your own details and run with them
  • Plan, film, and edit ad videos on your phone with video templates that make you look like a seriously fancy operation 
  • Finally launch a "real" ad campaign, with the right targeting, budget, and settings to get you a flood of message requests on FB and IG
  • Turn leads into sales, make bookings every week, and actually make serious cash in your business from ads (yes, it's possible!)

Here's how you'll launch an Instagram ad campaign that lights up your booking page with requests 🚀

🎁 Module 1: Irresistible Offer

Design an irresistible offer for the service you really want to book more clients for, with some juicy bonuses and add-ons that clients love. Uncover your Story Brand to make sure your ads stay true-to-you and attract the right people. Write captions in a snap with high-converting templates.

🎥 Module 2: Instant Attractor Video

Plan, film, and edit ad videos on your phone with video templates that make you look like a seriously fancy operation. Get step-by-step instructions from two guest teachers in The Ad Lab who make incredible social videos. Use Instagram Reels Templates to make editing a breeze.

🚀 Module 3: Simple Ad Launch

Finally launch a "real" ad campaign, with the right targeting, budget, and settings to get you a surge of message requests on Facebook and Instagram. Set up automated conversations on the backend to help people book appointments without much effort on your part.

🤑 Module 4: Build Your Book

Track your ad performance to see how much revenue and profit you're making. Use ethical persuasion to book in more leads through DMs and phone calls. And try out 7 little hacks to power up your ads and get better results (these are brand new for 2024!)

🚀 Module 5: Test & Scale

Troubleshoot your ads if they're not working, to get them humming happily along again. Test out new types of ads for all your business goals. Get a 12 month advertising calendar with countless campaign ideas for every season of the year.

Ready to take the leap? 

I can't wait to welcome you into The Ad Lab!

3 PAYMENTS OF

$741

$247

$647

USD

USD

Not ready to pay in full yet? Invest in 3 installments over 3 months. 

Save $94 when you pay in full! This is one payment for lifetime access to the course!

Here's what you get when you join...

  • Lifetime access to group coaching calls and step-by-step personalized ad guidance
  • Lifetime access to 5 core modules with 16 training videos and workbooks
  • Lifetime access to the private, members-only Facebook group to engage and learn with your community
  • Library of ad templates for every kind of beauty business - videos, captions, photos and more
  • 60 day money-back guarantee if you're unhappy if with your advertising results (details here)

(THE GIRLS WHO ARE GONNA GET YOU RESULTS!)

With my background in marketing and tech, I've helped more than 1000 students in The Ad Lab to get real results with their Facebook and Instagram ads! I'm a Canadian living in Italy, a new mom, a pro home cook, and a scifi nerd. 

Carolyn Heefner is a 9 year Facebook ads strategist, and has helped med spas and salons across the USA grow their business by bringing new patients into their practice through proven Facebook ad strategies.

Leah Nichols has been a student in The Ad Lab for several years and she's a genius when it comes to business and marketing strategies! With a career in the beauty industry spanning almost two decades, Leah brings a wealth of knowledge both in and out of the treatment room.

Plus, two extra ways to get results

(we're here to hold your hand 🤝)

01

EXTRA

Lifetime Access Group Coaching Calls

Get advice for your offer or caption, share the video you’re working on, ask the hard questions and get unstuck. These weekly group coaching sessions are the most important part in getting results!

(Included in the course!)

(VALUE $297)

02

EXTRA

Lifetime Access to our Members Only Mastermind Community

This is where all the magic happens. Weekly live group coaching with like-minded beauty business owners and yours truly. Inspiration, motivation, and a community focused on real growth, tackling challenges, and reaching their highest potential. It all happens here - and you’re the missing piece to our warm, vibrant beauty community!

(Included in the course!)

(VALUE $297)

Ads have changed, so I completely redid The Ad Lab from scratch 

Hey, It's Stephanie! 👋 I'm a new mom, a Canadian living in Italy, Sci-fi novel nerd, and a home chef. 


I've been doing Facebook ads in my own business for ages, I spent about $50K on ads last year, and I've taught classes about ads to 30,000+ hair and beauty professionals. I kinda love 'em 🤷‍♀️ 


But so much has changed about ads from when I last updated The Ad Lab. So I re-did the whole thing, and made it into the coaching program I always dreamed of, that students kept asking me for! 


Here's what's updated for 2024:

All NEW tutorials updated for back end setup of up ads in 2024


NEW Lesson about uncovering your business’ unique Story Brand 


15 NEW “proven to work” caption templates that I personally wrote for businesses, 


18 NEW Instagram Reels Templates just for Ad Lab students


NEW Video Filming tutorials from two amazing guest teachers


NEW lesson and scripts about using ethical persuation to sell to leads 


NEW Going mini viral lesson about supercharging your ads results 


BADGES that you can collect as you work through the course

Sunnystorm Marketing is not affiliated with Facebook™ or Instagram™ in any way

© 2024 SUNNYSTORM MARKETING