Learn how to use simple, soulful Instagram ads to get booked out, boost your confidence, and fall back in love with your business.

Join 1,300+ stylists & estheticians who’ve discovered how freeing ads can be

Feeling overlooked and undervalued?

“It’s been pretty slow lately. When I get in my room and I do my service, I’m like, 'oh my gosh, this is so much fun.' But when I’m not busy and nothing’s happening, that’s when I think about quitting.”

Constant pressure to show up online when you’re feeling painfully insecure?

“I love being behind the chair. If I can just get clients coming in and just do their hair, I’ll be happy. I don’t want to be an influencer or spend time on Instagram, it makes me anxious.”

Know what you “should” do to self-promote, but it just seems impossible? 

“I’m new and I have a really hard time showing up, being myself, and overcoming self-doubt. It holds me back from fully showcasing my business and connecting with people. I didn’t realize it would be so hard.”

PLEASE BELIEVE ME WHEN I SAY...

👉 The empty weeks in your calendar don’t mean that you lack talent.

👉 The worries over rent, products, and bills aren’t a sign that you’re a bad business owner.

👉 The lack of engagement on Instagram isn’t proof that you’ll never “make it.”

WHAT IF MEETING YOUR KIND OF CLIENTS FELT SIMPLE AND FREEING?

Our first ad went crazy! Me and my colleague were so booked up, before we knew it we were booked out at least 5 weeks at a time. We went from making 5 figures to 6 figures. Last year we made a quarter of a million dollars!

Last year I would wake up at 4am crying, stressing over how to pay rent. I secretly borrowed money from my husband to cover expenses. But my first Facebook ad brought in €6,000 in bookings. It was only up from there. Now I have a regular clientele and I'm paying for our upcoming vacation to Greece!

- SIENNA IADEVAIA

ESTHETICIAN AND OWNER OF SIENNA & CO

- GORDANA HRALA

OWNER OF SILK SKIN AESTHETICS CENTER

When my ad campaign took off, I started getting booking requests nonstop. I was spending $5 a day, and getting booked for $550 hair services, minimum. My prices went up to $1,100, and I still had people booking. I don’t even need to run my ads right now because I’m booked out months in advance.

In January I made exactly $548. I booked 24 clients for the month of March and brought in $5,409 and it's still not over. The Ad Lab forced me to be in an uncomfortable position and pushed me out of my shell... In one hour I scheduled 7 clients while allowing them to hear a piece of my personality and why I love my job. 

- ELKE GUINARD

HAIRSTYLIST, OWNER OF STYLES BY ELKE

- KAYLA MACIAS

OWNER OF KBAI ESTHETICS

✨ Your inbox lights up with “Just saw your ad, do you have openings next week?” and your heart skips a beat because it’s finally happening

 ✨ Your schedule fills up weeks in advance and you can start paying yourself what you deserve

 ✨ You’re free from the tether of the algorithm, and can take a few weeks off from posting

 ✨ Self-promotion finally feels good and exciting, not coming from a place of scarcity and fear

INTRODUCING

Inside The Ad Lab, you’ll learn how to fill your calendar using simple Instagram ads that quietly run in the background, without the stress, the self-doubt, or the constant pressure to “show up” online.

that your Reels and Carousels actually connected you with a new client? 

I spent hours making this Reel… for what?

💔 5 likes

💔 One comment from my sister

💔 And zero new bookings

It’s like you’re shouting into the same tiny bubble of followers, while your people don’t even know you exist.

HOW AMAZING WOULD IT BE TO GET DISCOVERED BY THOUSANDS OF LOCAL PEOPLE, AND KEEP NEW BOOKING REQUESTS ROLLING IN FOR MONTHS...

LIKE ERICA, WHO STOPPED POSTING FOR MONTHS

AND HAS A FULL APPOINTMENT BOOK

HERE'S WHAT YOU'LL DO

Build a special offer that clicks

The kind of package that bundles up your services so the right people perk up and go “Perfect timing! I was just looking for something like that!” 

Create ads that connect

Uncover and share what’s unique about you in a way that instantly clicks with your dream clients, even if you’ve never known what to say before.

Confidently promote yourself on video

Use simple filming and editing (including faceless videos!) to show off your work beautifully, even if you’re new and camera-shy.

Run cheap ads that actually bring clients in

Set up campaigns for as little as $5/day and start getting real booking requests in your DMs from people excited to meet you.

Grow a network and build your reputation

Turn strangers on Instagram into loyal, rebooking clients who recommend their friends to you.

Advertise the right thing to the right people and

Inside The Ad Lab, I’ll take you step by step through the exact process that has helped over 1,300 hairstylists and estheticians finally get discovered and fill their appointment books.

🎁 MODULE 1: IRRESISTIBLE OFFER

We’ll design an irresistible offer around the services you actually want to be known for, so you attract the right clients from the start. You’ll add bonuses and value boosters clients can’t resist, then uncover your Story Brand so your ads stay true-to-you instead of feeling fake or salesy. 

Then use done-for-you ad caption templates for high-converting ads that practically write themselves.

By the end of this module, you’ll know exactly how to talk about your services in a way that makes people say, “Yes, this is exactly what I need right now.”

“I advertised my Lunch Time Lift 30-minute facial and got 8 bookings worth $790!”

- Mayloh Isaksson

🎉

🎥 MODULE 2: INSTANT ATTRACTOR VIDEO

Using just your phone, you’ll plan, film, and edit ad videos that look polished and professional (without needing to be techy or outgoing). You’ll learn simple video tricks to make filming effortless, plus use Instagram Reel templates that take the stress out of editing.

Get hands-on recording lessons filmed on-location at a hair salon and esthetics studio

By the end of this module, you'll create videos you’re actually proud to put out into the world - ones that make you look professional and make clients feel like they’ve found their person.

“We had 29 bookings and made over $3,400 - We used a feel good facial video as opposed to static photos and it did the trick!” 

- Mahogany Salon & Spa

🎉

🚀  MODULE 3: SIMPLE AD LAUNCH

You’ll learn exactly how to set up and launch your ad with the right targeting, budget, and settings so your DMs start lighting up with new booking inquiries. And to save you time and stress, we’ll set up automated conversations so clients can inquire or book with almost no effort on your part.

Including updated step-by-step setup instructions that take the stress out of the backend stuff

By the end of this module, you’ll have a system running in the background that brings new inquiries to you every single day in the DM's

“I spent just under $200 on advertising, had 51 leads and gained 12 new clients. 10 of them rebooked. I only had 3 clients prior to your course so that's huge for me!”

- Sophia Judd

🎉

🤑 MODULE 4: BUILD YOUR BOOK

This is where the magic happens: you’ll track how your ads are performing, calculate how much revenue and profit they’re bringing in, and learn how to follow up with DM booking requests in a way that feels natural and kind, never salesy. 

Including DM sales scripts to help you book more and stop people from ghosting

By the end of this module, you'll learn to sell your services with confidence, and understand your ad results - you'll know how much profit you're making for every dollar spent

“Just published my ad yesterday… already got 3 bookings and only spent $10. I’ve attempted ads before with other marketing companies and never got this kind of response!”

- Hellen Waller

🎉

🚀  MODULE 5: TEST + SCALE

If something isn’t working, no more panic. You’ll know how to troubleshoot, test, and fix ads so they start performing again. You’ll also discover how to create ads for different goals in your business (promotions, holidays, new services) and use our 12-month advertising calendar to plan ahead.

Including a 12 month advertising planner with ideas for each season and holiday of the year

Once you have your first taste of success, this is where we put gasoline on the fire and keep your business growing

"I joined 3 years ago, and I’m still selling from The Ad Lab tips and examples. I even had other hairdressers asking if they could copy my ads!"

- Romina Baccaro

🎉

You’ll have a working client-attraction system that gives you steady bookings, boosts your confidence, and finally proves to you (and everyone around you) that

you are good enough, talented enough, and absolutely meant to succeed in this industry.

Inside The Ad Lab, you’ll have constant support from real people who get it and are here to help you every step of the way.

Whether you’re stuck setting up your first ad, trying to figure out why your ad’s not working, or just need a pep talk to keep going, you’ll never be left guessing what to do next.

HANDS-ON

Every Monday, Stephanie and Leah host live group coaching on Zoom. This is your chance to share screens, get answers in real time, and walk away with clear next steps. Our students say these calls alone are worth the price of the program because they finally stop spinning their wheels and get the accountability they need to take action.

EVERYDAY

Our Student Mastermind (aka our private Facebook community) is your space to connect, get feedback, and celebrate your wins. Stephanie, Leah, and Carolyn check in daily to review your ads, troubleshoot issues, and give encouragement when you need it most.

THE AD LAB WAS MADE FOR STYLISTS + ESTHETICIANS LIKE YOU

New hairstylists and estheticians who want to stop second-guessing and start making a name for themselves

Experienced pros who’ve hit a slump and need a way to reignite their business

Artists who love being with clients but feel drained, frustrated, and stuck trying to market themselves online

Those who hate the idea of being “consistent” on Instagram forever.

Anyone who wants a plan, accountability, and a proven shortcut to getting booked

JOIN THE AD LAB AND GET

5 Step-by-Step Modules showing you exactly how to create and launch your first client-attracting ads using a proven formula

VALUE $1,908

So you know exactly what to say in your ads, what to show in your videos, and what to promote, based on what's working now in the beauty industry

VALUE $197

This is your chance to share screens, get answers in real time, and walk away with clear next steps.

VALUE $897

This is where our coaches check in daily to review your ads, troubleshoot issues, and give encouragement when you need it most.

VALUE $497

Trained on real-life high-converting ads and all of The Ad Lab content, it takes just 5-minutes to write captions with Snappy!

VALUE $127

Join guest teachers Wednesday the esthetician and Tyler the hairstylist for real-life lessons to create beautiful videos

VALUE $97

Use your personal tracker to trace every penny you spend and see how much you’re making with your ads

VALUE $27

In this bonus lesson you'll learn some advanced strategies to go "mini viral" with your ads and build visibility

VALUE $27

Get Instant and Lifetime Access to everything in The Ad Lab

Best Value

More Flexible

Get Instant and Lifetime Access for

3 Monthly Payments of

One Payment

for Instant and Lifetime Access

USD

USD

Join Now and Get...

✅ Lifetime access to 5 core modules 

✅ Lifetime access to group coaching calls 

✅ Lifetime access to the private, members-only Facebook group

✅ Library of ad templates for every kind of beauty business 

✅ Hundreds of $ in bonuses

✅ 60 day Dream Clients Guarantee (details here)

THEY DECIDED TO TRY SOMETHING NEW AND

THE 60-DAY DREAM CLIENTS GUARANTEE

I know that investing in yourself can feel scary, especially if you’ve been burned before.

That’s why I offer a no-risk guarantee for all new students:

The 60-Day Dream Clients Guarantee

Join The Ad Lab. Go through the training. Launch your ad using the step-by-step instructions.

If you don’t get inquiries and bookings or aren’t happy with your results, just show me your work and I’ll refund you in full.

I believe in this process, and I believe in you. ❤️

BEAUTIFUL STORIES OF TRANSFORMATION FROM OUR AD LAB STUDENTS

I teach hairstylists and estheticians how to use simple, soulful ads to attract dream clients (quietly in the background) so they can get back to doing what they love.

Because honestly? I want to build a business I love, too! And constantly creating content for the algorithm is not how I enjoy spending my time (I'd rather be refinishing some vintage furniture or cooking some pasta al pomodoro, thanks!) 

So I built my business using Instagram and Facebook ads that give me back my time and sanity. Now I've taught classes to over 30,000 beauty pros, and educated for brands like Schwarzkopf Professional, L'Oreal Professional, and Skin Script. 

When I'm not doing group coaching with our students or experimenting with new Facebook ad strategies, you'll find me exploring the mountains in southern Italy, where I live with my husband Guido and my son Francesco.

I truly believe in running a business that makes you feel more peace and freedom, not anxiety and burnout. I'd love to teach you how to grow your blossoming empire using Instagram and Facebook ads, too! 

Get answers here 👇

Q: When does the program start? What are the dates I need to know?

Q: How much time do I need to spend going through everything?

Q: How does your money back guarantee work?

Q: How do I know if ads will work for my type of business or clientele?

Q: I'm not techy. Will I have trouble making ads?

Q: My boosted posts never worked. How is this different?

Q: How will I know what to say in my ads?

Q: I just started my business. Should I wait until I'm more established?

✨ A dangerously healthy dose of confidence… “HELL YES, people actually want to book with me!”

✨ Freedom from comparing yourself to every other beauty pro on Instagram

✨ A growing flock of new clients who love your vibe, your space, and your nerdy hobbies.

✨ A growing local reputation (maybe even getting recognized at the grocery store!)

✨ The sudden urge to show up more, not because you “have to,” but because you finally want to.

Sunnystorm Marketing is not affiliated with Facebook™ or Instagram™ in any way

Disclaimer: Results are not guaranteed. The Ad Lab provides education and strategies that have worked for many beauty professionals, but your individual results may vary based on factors such as your location, effort, experience, budget, and market conditions. We’re here to give you tools and support, but building a successful business ultimately depends on you.

© 2025 SUNNYSTORM MARKETING

PRIVACY POLICY