Book all the clients you need; build the business you want. 

The Ad Lab is the original Facebook and Instagram Advertising blueprint for hair and beauty professionals, to help you build a bursting appointment book and a business you adore.

Here’s what independent hair & beauty pros like you are doing inside The Ad Lab:

We were getting booked out 5 weeks at a time thanks to our ads 🙌

Our first ad went crazy! Me and my colleague were so booked up, it was incredible! After that, I ran a couple more ads letting clients know that we were moving to a new location and before we knew it we were booked out at least 5 weeks at a time. We went from making 5 figures to 6 figures! We had grown 10% each year and last year we made a quarter of a million dollars!

- SIENNA IADEVAIA, Esthetician and owner of Sienna and Co

In January I only made $548 in my business, this month I booked $5,409 in clients 🥳

My life has really changed because of The Ad Lab... In January I made exactly $548. I booked 24 clients for the month of March and brought in $5,409 and it's still not over. The Ad Lab forced me to be in an uncomfortable position and pushed me out of my shell... In one hour I scheduled 7 clients while allowing them to hear a piece of my personality and why I love my job. 

- KAYLA MACIAS, Esthetician and owner of Kbai Aesthetics

I ran out of space for the people who wanted to book me 😬

The first time I ran my ad for 10 days and I booked 9 appointments with clients. And then the second time I ran the same ad for seven days, and had to turn it off. I booked 10 appointments, but I ran out of space (oops!) I'm happy to say I made $3,325 in appointments with these 19 clients!

EMMA MCCLURE, Hairstylist and owner of Salt Hair Salon

A group coaching program and roadmap to grow your hair or beauty business clientele with social advertising

From designing your Irresistible Offer, to creating captions and videos that convert, I’ll take you through every step along the way to getting real revenue results. 

In this course, you will...

  • Learn about all the best captions to use and videos to make to turn “browsers” to “bookers”
  • Know exactly what caption, video, and offer to put in your ads to make sure they’re hitting every target you set 
  • Have the confidence to show up for your ideal audience in the way that only you can
  • Craft and hit Publish on your own Irresistible Offer, and get consistent bookings from your ads
  • Have the power to generate income at will, anytime you want, using a bulletproof ad strategy
  • Be part of a strong community of other beauty business owners building their empires along with you

Sound like your thing?


With my background in marketing and tech, I've helped more than 1000 students in The Ad Lab to get real results with their Facebook and Instagram ads! I'm a Canadian living in Italy, a new mom, a pro home cook, and a scifi nerd. 

Carolyn Heefner is a 9 year Facebook ads strategist, and has helped med spas and salons across the USA grow their business by bringing new patients into their practice through proven Facebook ad strategies.

Alison Nasso has been the copywriting genius in my own business for the past few years, and she's here to help you create high-converting ad captions that you're proud of. She's obsessed with houseplants, playing guitar and writing sad poetry, and enjoying all the different types of cheese that exist. 

Leah Nichols has been a student in The Ad Lab for several years and she's a genius when it comes to business and marketing strategies! With a career in the beauty industry spanning almost two decades, Leah brings a wealth of knowledge both in and out of the treatment room.


Here’s what you'll work on in The Ad Lab

Module 1: Un-Confusing Ads

Your Comprehensive Crash Course On FB + IG Ads

Why they work, how they work, how to set goals for your ads, and seven crucial aspects of a profitable social media ad. Everything you need to know to build your own social media ad campaign and get familiar with advertising in the beauty industry.

Module 2: Irresistible Offer

Crafting Your Irresistible Offer

What’s your unique offer? How do you capture that and spread the news to your audience? In this module you’ll craft every detail of your profitable ad. You’ll learn how to stand out in the crowd with your unique offer, and what to say to get your appointment book buzzing with new clients.

Module 3: Instant Attractor Video

Creating Your Video Ad

From building the confidence to capture your unique personality on film, to planning, filming and editing your own profitable video ad. This module will light the fire under your butt to show up for your audience in the way only you can!

Module 4: Simple Ad Launch

Launching Your Ad Campaign

Module 4 is when we're finally launching our video ad on Facebook and Instagram! You'll choose your ideal target audience to show your post to, set your budget (no big spending required!) and optimize your post for maximum appointments booked.

Module 5: Real Results

Measuring Your Ad Success

Why put all the work into an ad without measuring the results and tweaking where needed? In this module, you’ll learn how to access and monitor all the metrics that matter, so that your ad spend is bringing in the revenue you expect, and how to make changes when needed.

Module 6: Tweaking, Testing, Scaling

Planning Your Yearly Promotional Calendar

In this final module, we’ll plan a year’s worth of ad content, and you’ll be given the complete toolkit of ad templates for suite and booth renters, and beauty pros at every stage of their career. Get your ad campaigns running on auto-pilot for now and forever!

Join The Ad Lab and let's GOOO!







Not ready to pay in full yet? Invest in 3 installments over 3 months. 

Save $94 when you pay in full! This is one payment for lifetime access to the course!

Here's what you get when you join...

  • Lifetime access to group coaching calls and step-by-step personalized ad guidance
  • Lifetime access to 6 core modules with 20+ training videos and workbooks
  • Lifetime access to the private, members-only Facebook group to engage and learn with your community
  • Library of ad templates for every kind of beauty business - videos, captions, photos and more
  • 60 day money-back guarantee if you're unhappy if with your advertising results (details here)

Plus, two extra ways to get results

(we're here to hold your hand 🤝)



Lifetime Access Group Coaching Calls

Get advice for your offer or caption, share the video you’re working on, ask the hard questions and get unstuck. These weekly group coaching sessions are the most important part in getting results!

(Included in the course!)

(VALUE $297)



Lifetime Access to our Members Only Mastermind Community

This is where all the magic happens. Weekly live group coaching with like-minded beauty business owners and yours truly. Inspiration, motivation, and a community focused on real growth, tackling challenges, and reaching their highest potential. It all happens here - and you’re the missing piece to our warm, vibrant beauty community!

(Included in the course!)

(VALUE $297)

I made The Ad Lab with YOU in mind ✌️

You’re an esthetician, hairstylist, MUA, nail tech, lash/brow artist, spray tanner or other beauty pro

You’re in the early stages of your business, you’ve recently started over, or you're ready to take on more clients

You feel intimidated by advertising on social media, or have tried "boosting" posts before with little results

You’re frustrated with the idea that the only way to make social media work is to spend all kinds of time on Instagram, and you feel like it’s not leading anywhere

You’re willing to try new things, push out of your comfort zone (for example, getting on video!), and dedicate an hour or two a week to making this work

You want to have someone hold your hand and guide you through creating profitable ad campaigns, step by step.

Sunnystorm Marketing is not affiliated with Facebook™ or Instagram™ in any way